Bright Beginnings Academy

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In September 2003, PBM Products began distribution of a DHA/ARA-enriched formula under the name Bright Beginnings™. A major nationwide marketing campaign featuring actress and new mom Brooke Shields supported the introduction of the product, and today Bright Beginnings is the fastest-growing baby formula in the United States.*Ms. Shields, an actress and model who became a mother in 2003, fed her daughter Bright Beginnings and documented her success with the product in her new book, Down Came The Rain: My Journey Through Postpartum Depression (Hyperion). For mothers who choose to supplement breastfeeding with formula or to formula-feed exclusively, there is nothing better than Bright Beginnings baby formula with the lipids DHA and ARA.Today, new mothers are highly involved decision-makers when it comes to every aspect of their babies’ well-being. Combining the latest innovations in baby nutrition with an affordable price makes Bright Beginnings a highly appealing prospect in their quest for optimum infant care.

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