Broadcast Image Group

Description

Larry is President and CEO of THE BROADCAST IMAGE GROUP. He serves as the company’s primary consultant, working with networks, broadcast and cable stations, newspapers, syndicators, sports and entertainment companies and other businesses as they embrace evolving media. He also develops innovative new products, research and marketing solutions on all platforms where clients engage and interact with their customers. Larry conducts Impact Players Workshops® as a part of The Producing SchoolSM at THE BROADCAST IMAGE GROUP.

Finding the "right" candidate to complement your management team is one of the most challenging aspects of any management search. The Broadcast Image Group meets that challenge. Through extensive prequalification and reference checking, we identify viable candidates for news management and producer openings. In addition to our extensive database of managers and producers, The Broadcast Image Group's University Program tracks the best and brightest producers coming out of college today.

Producing customer-centered journalism, you will tell meaningful and memorable stories...stories your customers will talk about long after they turn off their televisions. You will learn how to establish a living culture that encourages everyone in the storytelling chain to participate as producers, thinking about your customers during every stage of storytelling, from assigning, to news gathering, to writing and anchoring, to delivering information on new media platforms.

As Director, Operations & Recruitment, for THE BROADCAST IMAGE GROUP, Sheryl plays a vital role in the development of the on-air talent and management database and tape library. She is constantly searching for up-and-coming communicators, journalists, and producers across the country. After extensive interviews with clients, Sheryl screens job candidates, taking into consideration their contract status, salary, career expectations, and potential compatibility with clients.

The Producing Strategy 2.0 , by broadcast veterans Larry Rickel and Ed Sardella, helps you build your own strategy to compete in a world where television news has become the background music of life. Television news has become one choice among many in an information-to-go economy where your customers can get the information they want, when they want it on a variety of media platforms. This book invites you to break down your news "process" and challenges you to re-examine how you gather news, produce stories and exceed your customers' expectations.

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