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BROXO was founded in 1955 as a small business by Dr. Philippe-G. Woog with the aim of creating the world's first automatic toothbrush. In 1959 its first creation - the Broxodent - was introduced in the US by Squibb Pharmaceutical at the Centennial Congress of the American Dental Association. To date, with over 160 clinical studies, the BROXO line of automatic toothbrushes remains the world's most clinically tested oral devices. Research and development for the BROXO line of product is now spearheaded by Swiss Healthcare Solutions, Sarl and remains in Geneva, Switzerland where it has dwelled since its inception. The BROXO line of oral healthcare product owes its clinical success to its desire for dental, technical and aesthetic perfection, of which the following accomplishments are examples: - Development of the first automatic device to measure the effect of electric and conventional toothbrushes on the teeth and gums. - The first automatic device to enable the (in vitro) study of the effectiveness of irrigators. - A patented unique method of studying capillary blood flow (in vivo). - The only device with a powerful action that is both mechanical and sonic action. BROXO has remained focused exclusively on dental and periodontal health. ...
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