Business Case Pro LLC

Description

Explain why your solution is best. Prepare a matrix of your software product's key features and benefits. Identify key competitors and analyze their web sites and key messages. Compare your software product to competing alternatives, especially, the status quo.

Bad decisions are bold, quick, and wrong -- based more on truthiness (borrowing Stephen Colbert's term) and gut decisions than truth. Be an evidence-based manager. Good decisions require facts, hard thinking, dissenting opinions, and rigorous communication, They take more time in the short-term, but you'll enjoy better results in the medium- and long-term. Step 2, Complication: Find an acute reason to change Inertia is a powerful force. Stop scrummaging for sales and find the unbearable reason why a customer or sponsor must buy your product or fund your project. Ask: Why is the status quo unsustainable? What's the acute need? Chronic conditions can live on indefinitely in passively managed organizations. Build a one-sentence definition of the complication. Real pain needs few words. Beneficiaries of your product or proposal will pay richly for fast relief. Apply the cliche: Sell aspirin, not vitamins. Step 3, Full potential: Aim for best performance, not just better Another cliche -- penny wise, pound foolish -- helps here. Compromise with a partial, incomplete fix, if you must, but make sure it's a step on the way to full potential performance.

Outline a value plan. Assess how your software product is implemented including typical milestones, critical actions, resources needed, and potential obstacles. To discuss having The One-Page Business Case written for your product, service, or project please contact me.

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