CHOi Design

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After the success of the award-winning JB-70 Intraoral X-Ray System, Progeny returned to CHOi to design a brand new panoramic dental x-ray machine. Tackling such a sophisticated project required extensive hands-on research. Through this process, we were able to identify key features and room for innovation that would lead Progeny to stand out from the competition, while incorporating the unique brand language that had been established with the JB-70. With its Panoramic X-Ray Machine , Progeny remains the market leader.

Product and industrial design is a relationship business — and nothing reflects this more than our successful partnership with Weber. For more than 15 years we’ve worked with Weber to sustain the quality and durability associated with the Weber brand while elevating their product design and range. A few years ago, Weber challenged CHOi to design a new “Halo” grill that combined classic and contemporary aesthetics that maintained the qualities of strength and usability that are the earmarks of all Weber products.

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