Caliber Strategic Marketing

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Description

- CSM develops high impact promotional and launch programs to fit any budget. These programs can include print advertising, press campaigns, direct mail, collateral sales support materials and trade show development strategies. We will work with your product champions to develop exceptional and unique educational programs, and we have the ability to develop independent, peer-reviewed content to meet your educational needs.

- Caliber Strategic Marketing can function as your virtual marketing department, offering project management services to your company in a cost-effective mode. We will work with your engineering department, or help you identify an outside vendor, and manage the process through to launch. CSM has affiliate partnerships with Quality and Regulatory professionals, Engineering and Development firms and can offer a comprehensive program to develop new ideas and markets for your company while minimizing your risk.

Ms. Carol Donnelly, Managing Director of CSM, has over 20 years of market experience in the medical industry. Ms. Donnelly has held management positions in market research, business development, and market management at such major corporations as The Kendall Company, Pfizer, CR Bard, and Johnson & Johnson. She has been instrumental in the development and successful worldwide launch of a wide variety of products for the biotech, medical and surgical communities.

NEEDHAM, Mass.--(BW HealthWire)--Feb. 17, 2000-- Carol D. Donnelly, a medical products marketing executive with more than 18 years of experience at such companies as Pfizer (NYSE:PFE - news) and Johnson & Johnson (NYSE:JNJ - news), has formed Caliber Strategic Marketing (CSM) to serve the worldwide marketing needs of medical product manufacturers. CSM offers a full complement of marketing services, including market opportunity and technology assessment, product launches, sales training, and market development.

- Caliber Strategic Marketing develops comprehensive marketing and strategic plans for proposed and existing products. We provide primary and secondary market research, market size, and growth estimates, competitive analysis, distribution strategies, promotional requirements and pricing strategy. Our experience and industry contacts save you significant amounts of time, money and effort.

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