Call for Action

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Concerns about privacy are not new. But the computer’s ability to gather and sort vast amounts of data -- and the Internet’s ability to distribute it globally -- magnify concerns. Online marketers, in particular, want to know as much about you and your buying habits as possible. Companies use this information to target sales of products and services to your interests and lifestyle -- delivering tailored news, information on bargain travel, the latest book on your favorite subject. That may be good news for some, but what if you don’t want your personal information shared or sold for marketing purposes? First and foremost, become an educated consumer. You need to know how information about you is collected, how it is used, and what you can do to limit its release. Call For Action offers this guide to help you protect your privacy so you can shop and explore online with confidence.

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