Caruso Inc

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Denise Caruso (the authorized biography) Although I had never intended to do anything of the sort, I am surprised and pleased to note that for most of my career as a journalist, I was smack in the middle of one of the most significant innovation revolutions in human history: the move to digital technology. From the beginning of the ’90s, I was in the enviable position of being present pretty much at the conception of what became known as “the convergence” — and did my best to channel the chaos that ensued as the industries of computers, telecommunications and media realized, to their horror or delight, that they shared digital DNA. The rest, as they say, is history. I observed the convergence from several perches — first, as the Sunday technology columnist for the San Francisco Examiner (when it was a real paper), then as an analyst. I was the founding editor of three executive newsletters on the subject. The first, Media Letter, was quickly followed by Digital Media, which was acknowledged as the seminal source of intelligent analysis on the nascent world of what was then called “multimedia.” I left Digital Media in 1994 to start the Technology & Media Group. During those years, I also worked closely on the groundbreaking Digital World conference, and was executive producer of the successful Spotlight conference on interactive media. When Technology & Media went kaput, I had the great good fortune to be invited to write a bi-weekly technology column, which I called “ Digital Commerce ,” for the Monday Information Industries section of The New York Times. The first column ran in March 1995, and continued to March 2000. From July 1996 to September 1997, I also provided on-air commentary and interviews with industry personalities for The Site, an award-winning MSNBC cable television show and website about the Internet revolution. The Site debuted with MSNBC’s launch in July 1996, and aired Monday through Saturday reaching 35 million homes. I resigned the NYT to pursue a dream project that I’d been thinking about and designing for a couple of years: a non-profit that I incorporated in February 2000, called The Hybrid Vigor Institute . In the same way that I was ahead of the curve with digital media technology, I believe Hybrid Vigor is just as far ahead of its time in its quest to move science and research into the 21st century, via i nterdisciplinary research and collaboration . My interests were quickly drawn to issues around assessing the risks of innovation; in 2006, I explored that theme in the context of the biological sciences in the award-winning book Intervention: Confronting the Real Risks of Genetic Engineering and Life on a Biotech Planet . More details on my work at Hybrid Vigor are here . I started a blog on the Hybrid Vigor site that I both write for and edit, and I still write occasionally for other publications or organizations that I like and respect. For example, my most recent paper on synthetic biology was published by Center for American Progress. I was recently named a contributing editor for Strategy+Business magazine, where I write about 21st century regulation and policy issues.

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