Cash Converters

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Cash Converters began life in Perth, Western Australia in 1984. It was founded by Brian Cumins and a group of partners. The 'idea' was to turn second hand goods stores into professional retail outlets. The partners proved to their own satisfaction over four years that this process worked by operating seven separate outlets in the Perth area under a variety of trading fascias. Having proved the concept, the partners converted all seven outlets overnight to a prototype of the current Cash Converters style. (more)To be recognised as a world leader in the retail franchising industry through the provision of innovative business opportunities and management support services to franchisees; andTo provide, through franchisees, retail outlets that are distinguished by the quality of retail standards and value of the merchandise they offer.

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