Cayenne Creative

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The Story. At Cayenne, we call ourselves strategic storytellers because, at the end of the day, that’s all any company or product is really trying to do – tell a story. But ask yourself this: can you boil down what makes your company special into that pithy little bit of language that you can spew between the 1st and 2nd floor of the Shanghai World Finance Center? Better yet, have you ever been to one of those unnerving speed-networking functions where you stand up and in about 15 seconds tell what your company does? Here’s where having your story down pat makes a difference.

Synergy. Your company is a complex organism. When you start out small, people are like stem cells. They handle parts of the business. But, as you grow larger, you become a more complex organism. Parts of your company begin to resemble organs in a biological system. And the organs have to work together. What can the heart do without the lungs? What can the brain accomplish without heart? The more you create strategies for the organs to work together the better. Case in point: UAB Medicine. UAB, like most large academic medical centers, evolved into siloed clinics.

Before we were even Cayenne, the creative leadership of our company worked with Duke Energy during particularly tumultuous time for energy companies. California was enjoying rolling blackouts. Energy companies were consuming each other like an Alabama power plant eats coal. We were contracted to develop annual reports for them. So impressed were they with the sensitivity with which we handled their ARs, they asked us for strategic help unifying their brand language, and for tactical help engaging the investment community.

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