Center for Creative Thinking

Center for Creative Thinking

  • 2670 Reyes Ln
  • Tracy, California
  • 95376

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Description

Who can teach us about our customers? Our customers, who else? Listen to the way Komatsu understood what its prospective American customers needed, and figured how to sell to them. Spend a day in the life of your customer to learn what they need, and how best you can satisfy those needs. Great companies listen to their customers, they put customers in the center of their universe, and build processes around them. Learn how your customers measure success, and then figure out a way to add to that value proposition.

Sales Effectiveness is about understanding customer needs, then designing and delivering offerings that enable your customers to succeed. It is about being willing to be measured on the basis of your customers? successes and making that the basis of growth and profitability.

When you make it easy for your customer to do business with you, you make your customer want to do business with you more often. Ease and convenience are great business enablers. This increases the potential for lasting profits. In this clip, you will hear how Virgin One makes it easy to for customers to do business.

With this as my central thought, I set up the Center for Creative Thinking in 1995. My work is focused on leadership development, helping companies go global by identifying the right competencies,, designing/delivering cutting edge programs, and facilitating organizational development. I strive to provide thought leadership and coaching to middle and senior level executives, and help in identifying and managing talent. My clients are spread over several countries - from the USA to India and Sri Lanka. I help leaders understand how to operate profitably in a global and highly uncertain world.

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