Chasm Institute LLC

Description

Chasm Institute LLC offers professional development programs in market development strategy for management, marketing, engineering and sales based on Geoffrey Moore's business best-sellers. Over the years Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line, plus The Chasm Companion by Paul Wiefels have become recognized as the standard for high-tech marketing best practices.The Technology Adoption Life Cycle introduced a completely new way of examining how customers adopt disruptive innovations. If your workforce understands and leverages it, your business will be more successful. Ignore it and you risk losing leadership as markets change. We provide marketing training programs that will teach your workforce how to market disruptive innovations in the high-tech, clean-tech and life-sciences industries. These programs are often sponsored by corporate education, economic development organizations and venture capital firms. Our technology marketing education programs will align your company's workforce around a common strategy or strategies by helping professionals better understand, execute and communicate strategy. We do this by instilling best practices in the marketing of disruptive technologies through in-house workshops, online learning and webinars. The result is a strategy that is synchronized throughout your company or business unit, synergizing your workforce to compete more effectively.

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