Cherokee Group

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Description

Cherokee Inc. markets, licenses and manages their own Cherokee, Sideout, Carole Little, Chorus Line, Saint Tropez West and All That Jazz brands, as well as, represents several other brands including House Beautiful, Hot Kiss, and Juan Carlos in various consumer product categories i.e. apparel, home, food, fashion accessories and footwear and recreational products. Brands the Company owns and represent generate over $4 billion in annual retail sales worldwide. The Company’s principal focus is global “retail direct” licensing. The Company has partnered with several of the best known retailers in the world including Target, Tesco, TJX Companies, Zellers (Hudson Bay Company), Carrefour and Pick’n Pay in providing consumers with well understood brands, making them available on an exclusive basis with these retailers within specific geographic areas. The Cherokee brand, which began as a footwear brand in 1973, is one of the preeminent global family lifestyle brands doing over $2.5 Billion at retail worldwide annually. Sideout is a young active lifestyle brand, which was acquired by the Company in the late 90’s. In addition, the Company acquired the trademarks for Carole Little, a well-regarded women’s wear brand, and Chorus Line, All that Jazz and Saint Tropez West, three women’s sportswear brands. The Company seeks to develop relationships and strategies that benefits it clients and itself through licensing arrangements both in the U.S. as well as overseas.

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