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Automotive Broadcasting Network Background The Automotive Broadcasting Network (ABN) is the first in-dealership, private television network controlled by the dealer. ABN, which is fueled by the CBS Television Network, was formed to leverage existing dealership assets to assist automobile dealerships with selling more products and services in an entirely unique and professional manner. ABN serves captive customers inside the automobile dealership with high-quality, fast-paced, family-friendly entertainment - prime time programming not available during normal business hours. ABN helps reduce customer perceived wait times by providing entertaining content, thereby improving customer satisfaction and enhancing customer loyalty. More importantly, ABN eliminates competitor advertising from playing in the dealership. ABN is based in Ponte Vedra Beach, Florida. ABN Network Diagram Requirements ABN recognized that dealers wanted to take advantage of the increased amount of time customers were spending at their facilities. With customers coming back to trusted dealerships more often than in the past for service work, dealers saw a unique opportunity to market to their best customers. In addition, dealers wanted to make a customer visit to their dealership more pleasant by providing quality television programming rather than the traditional daytime TV that customers were being forced to watch. ABN also wanted a system that allowed dealers to control the advertising content being shown on TVs throughout their facility. Thus, ABN decided to feature three types of "out of home" content: Entertainment - screening popular, family-friendly CBS shows Advertising - showing customers a dealer's upcoming vehicles for sale Educational - providing customers with technical tips on the importance and benefits of routine auto maintenance Most importantly, ABN required a private network that would send custom programming straight into the dealer's waiting areas, to be aired on the dealership's own televisions or flat panel monitors. To do all of this, ABN selected a private satellite data network as the transport mechanism for delivering content to automotive dealerships nationwide. Cilutions ABN chose Cilutions' DMB Media Player and DMB Content Distribution software products to manage and control video distribution and playout to the various automotive dealers on the network.

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