Cirrus Visual Communication

Website Links

Description

Named for the highest-altitude cloud, Cirrus sought a name and visual identity that would be subtly indicative of excellence, while simultaneously ambiguous enough to get people asking, “what is it that you do?” The question is answered throughout the identity via the use of bold typography, clever copy and casual imagery that, in contrast with the markedly corporate style, are indicative of the professional yet laid-back culture that define this creative services firm. As the market leader in Southern Arizona’s real estate market, Long Companies found itself needing to redefine its corporate culture, while maintaining a sense of the history that had led to its success. In an effort to make the brand more approachable, a secondary color palette was developed and a library of natural and lifestyle-oriented photography was assembled. These new visual tools were delicately combined with existing brand elements, and a new system for visual communication was born.

Fact sheet

Company contacts

Products & services

Similar companies nearby