Cnb Research

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Steve has over 25+ years of experience that spans across various industries, products and services, and customer-types. Steve has a vast level of expertise in all phases of marketing research, strategic planning, and with all relevant multivariate methodologies that can be used to provide solutions to a myriad of business issues. He was Director, Marketing Research & New Business Analysis at Schering-Plough. He was responsible for all primary and secondary research areas that supported the CV, Respiratory, Dermatology, and Managed Care marketplaces for the organization.

For over 19 years, the CNB Team has been committed to helping companies unearth and capitalize on new strategic opportunities. We go the extra mile to make sure that “no stone is left unturned” — because sometimes the obvious is not so obvious until you dig beneath the surface data.

Is your brand communicating a relevant “Story” for your customers? Do you wonder if you really have the most compelling image and messages for your brand? This Case Study highlights how a company leveraged the Voice of Their Customers via the trademarked Communications Compass marketing research approach to effectively “allow” their customers to craft the Ideal “Story” for their brand.

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