Cognito

Description

A few helpful tips from Cognito: 1. Think about what senior management is interested in and how you can show benefits from PR. Remember the business goals – what is the company trying to achieve? 2. Look at the various activities you’re doing and figure out which ones are the most meaningful to report on. 3. Set KPI’s based on anticipated activity and previous benchmarks 4. Don’t forget to track activity to be able to show trends and benchmarks. 5. Track competitor activity.

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