Collier Consulting Group

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The Collier Consulting Group was founded in 1991 by Dr. Ron Collier. We are a respected business management consulting firm for the contracting industries. We provide business evaluations, business consulting, training, seminars, software and other products and services to more than 4000 contractors and manufacturers all over North America. Our offices are located in the beautiful hill country town of Dripping Springs - just south of Austin, Texas.

Look at all the procedures in your company and develop a procedure manual for your company. Outline specifically how to perform a precision tune-up, how to order equipment, how to fax, etc. Be very specific and consistent in your company and your customers will appreciate your efforts with increased sales.

If you provide your customers consistency of service and reliability of your products, they will come back for more. The first contact a customer has with your company is through the phone. Be sure the phone is answered exactly the same way each time. For example you might say, “Thank you for calling ABC Heating and Air Conditioning. This is Tim. How may I direct your call?” Thank the customer for calling you instead of your competitor, personalize the call by telling them your name, and direct their call to the appropriate person.

Your customers must be understood fully if you want to convince them to buy. We must be aware that when they call us they not only have chosen us over another HVAC dealer but also over other retailers who sell or don’t sell HVAC products. A customer could buy new furniture for $3,000 or an HVAC product. We must influence their decision by finding out who our customers really are and why they want our product. Researching who they are (age, income, location, etc.) is called demographics and researching why they buy is called psychographics.

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