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Strategic Communications — School Districts Media Relations In today's society, media relations are important for any organization, especially local school districts. Effective communication with media outlets is a necessity that is often misused or overlooked. And unfortunately for many school districts, media coverage only takes place during a period of strife. At Communication Solutions, our media relations strategists are in daily contact with members of the press. Consequently, we are familiar with the deadlines of newspaper and local radio and television stations, while being sensitive to the requirements for the placement of stories. Our specialists are aware of the appropriate person to talk to in any given situation. Such an established network of relationships is also helpful when the firm acts as a school district spokesperson for less than positive occurrences or the arrangement of press conferences when major news must be explained. It is important that the positive aspects of your school district are communicated to the general public. Communication Solutions uses knowledge of the media and our network of contacts to promote positive activities that take place frequently throughout the school district. These stories highlight outstanding students and other aspects about a school district that commonly go unnoticed. Our specialists at Communication Solutions will work to maintain balanced media exposure for your school district, highlighting special events that make your district unique. Strike Situation Public Relations Labor disputes and threats of employee strikes can be trying for school board members as well as school districts. While administrators and school board members are focused on resolving the conflict, the specialists at Communication Solutions are determined to keep the lines of communication open. Communication Solutions can act as the spokesperson for the district or coordinate between the appropriate spokesperson and media so that accurate statements can be disseminated to the public. Communication Solutions has handled several strike situations and is experienced in understanding the delicate process of negotiations. It is always important to effectively communicate a balanced message and we work closely with the school board or district to convey these messages exactly. We are capable of producing high-quality publications that will express these ideas and reach the desired audience. Our specialists take an active role in these times to represent the school board with pro-active, balanced information. In the unfortunate case of a work stoppage, Communications Solutions can work with a school district to ensure that a strike contingency plan is in place. Once this plan has been decided upon, we then communicate that plan to the community through the appropriate media outlet. Newsletters — Both Print & Electronic Do you have a targeted approach to your promotional materials? Has the creation of a school district newsletter been on the back burner for months? Our writers and graphic designers are experts in creating newsletters and other publications that are aesthetically pleasing and reflect your message.

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