Connection Enterprises LLC

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Description

Primary marketing objectives are typically focused on acquiring new customers. This is important and necessary. However, it is at least as important if not more so to make sure that marketing resources are allocated to keep new and existing customers. A balanced focus is necessary to ensure that, while you are bringing prospects in the front door, existing customers are not leaving through the back door without notice. Once existing customers have left, they are usually reluctant to return.

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