Conrin

Description

Conrin's beginnings can be traced to one of the earliest web-based CRM application service providers. As more organizations adopted the principles of CRM, it became clear that companies were having difficulty achieving a positive return on their CRM investment. Conrin identified a major disconnect between lead generation, delivery of leads to sales, and sales follow-up. In many cases, introducing technology simply added another level of complexity without perceived value on the part of sales and distribution. The solution: Provide CRM solutions and outsourced lead management services that drive CRM adoption through increased revenue. Conrin has found that by combining technology implementation with quality B2B telemarketing, it can generate and nurture high quality leads that are delivered in real-time to its clients' sales teams. The result is more qualified leads delivered to sales in real-time via CRM, leading to increased adoption rates. Because leads are managed completely within the client's CRM system, management can evaluate marketing ROI, telemarketing effectiveness, sales follow-up, and system usage. Conrin is able to offer these services as an integrated solution or on an unbundled basis, allowing its clients to start slowly and implement additional services as needed.

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