Consumer Behavior Lab

Consumer Behavior Lab

  • 2983 Frankel Blvd
  • Merrick, New York
  • 11566-5435

Website Links

Description

Jeff is Assistant Professor of Marketing at Carnegie Mellon's Tepper School of Business . He is interested in a variety of consumer behavior related topics including, but not limited to, judgment and decision making, hedonic adaptation, variety seeking behavior, and expectation updating. Jeff created this website in order to extend his research to the virtual world and to create a place where students, and those just interested, can experience real marketing research. You can learn more about Jeff at his webpage here . The primary purpose of this site is to conduct academic marketing research. Otherwise this site can be used as a tool to expose students to real world marketing research. Faculty at CMU and other universities are free to send their students to this website to complete both real and mock experiments in order to develop an understanding of what research is all about. Several mock experiments will always be available for participants to explore and real experiments will be available often.

Products & services

Similar companies nearby