Consumer Goods Technology

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Consumer goods companies have long embraced quantitative data analysis methods as a crucial component of their market research activities and for good reason. Using advanced statistical techniques to scrutinize information from focus groups, surveys, and point-of-sale systems enables companies to improve key business drivers such as advertising mix effectiveness and consumer awareness of new products. However, the benefits of a quantitative approach to marketing extend far beyond advertising and brand awareness. Enterprise pricing applications, for instance, also enable CG firms to dramatically increase profitability.

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