Consumer Perspective

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Consumer Perspective: Testimonials Consumer Perspective has helped many of our clients achieve a better understanding of their customers and marketplace through consumer product research, professional focus groups, strategic planning analysis and more. We take the guesswork out of marketing. Here's what some of our clients are saying about Consumer Perspective: "The team at Consumer Perspective conducted our focus groups with grand professionalism, knowledge, excellence, and large attention to detail. They have certainly exceeded our expectations - not to mention the vast amount of invaluable information we got from the project - and we hope to work with them again in the near future." Fernando M. Lárez Marketing Director The College of Business & Technology "Debbie brings the highest standard of professionalism to her work. Her broad knowledge base allows her to easily understand the issues we as a company are facing and to implement the proper research - quantitative and qualitative - as needed in a timely manner for us to move forward. From an analytical perspective, she has an uncanny knack of clearly and concisely summarizing vast amounts of information and ties it together with findings from previous research conducted. A real pro!" Gail Nicolaus Manager, Consumer Integrating Marketing Communications Royal Caribbean International (Celebrity Cruises) "I have used Debbie's services many times as a focus group moderator. I could always count on her professionalism, thoroughness and how quickly she was able to provide her feedback and reports. We tend to work at a very fast pace and Debbie was always ready to provide what we needed. Equally important is her perception and insight into what she learned from the consumers. Many important marketing decisions were based on her findings and were not only successfully executed, but resulted in sales increases during a very competitive time of year." Alison Calder Director of Marketing Prestige Brands International (Prell Shampoo, Chloraseptic) "Consumer Perspective has met and exceeded our expectations from cost and time efficiencies to quality moderation and comprehensive analysis providing us with the necessary insight to make decisions that have continuously increased our response rates and therefore our bottom line." Sabina Wehring Sr. Manager, Marketing Services and Product Marketing Club Med "We've worked with Debbie Silverman and her company, Consumer Perspective since the mid 90's. Debbie is responsive, understands our issues and the learning from the research she's conducted is something we value and use." Tim V. Roby SVP Sales and Marketing Kerzner International Resorts, Incorporated (Atlantis Paradise Island) "The research conducted by Consumer Perspective was very instrumental in the development of our current ad campaign for FRIS VODKA. Debbie Silverman was able to ascertain what is important to the consumer to learn, what is confusing and what is just too much information that they do not care about."

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