Content Matters

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Hello! I'm Rose Johnston, the owner of Content Matters. I can help you get better results from the content you use to run your business or organization. How do I do it? By using your purpose and target audience as the anchor for: And yes, I also turn Geeklish into English. What do I offer that others don't? Use this checklist to decide what matters to you. -Target Delivery: Internet, intranet, print, classroom, or some combination. -Choice of Approach: Coaching, consulting, or hands-on. -Content Breadth: Policies, procedures, processes, work flows, methods, operations, instructions, user guides, tutorials, reference manuals, job aids, reports, letters, email, technical specifications, instructor and student training materials, presentations, and more. -Content Features: Easier for audiences to find and use what they need. More useful for diverse audiences. More capable of being reused for a different purpose or medium. Better suited for a content management system. -Projects by Industry or Discipline: Project Management; Systems Analysis, Design, and Delivery; Automobile; Academics; High Tech; Telecomm; Financial Services; Insurance; Training and Consulting Services. -Experience: Writer, editor, project manager, trainer, coach, and critical consumer of content working with employees, managers, and executives in the U.S., Europe, Asia, and Australia. -Credentials: Certified Instructor in eight Information Mapping

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