Contented Cow Partners

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Using facts, not faith, Contented Cows Give Better Milk makes the case that if you treat people right, you’ll make more money.This is a business book in every respect, and like it or not, the lexicon of business is money. It’s how we keep score. So, using real companies and real numbers, Contented Cows makes the case in terms business people understand. In a profound but simple way it establishes, for the first time we’re aware of, clear linkage between an organization’s employee relations practices and its bottom line.Whether it’s in heavy manufacturing, distribution, retail, services, high- tech, or professional sports, it is no accident that the organizations consistently identified as winners in their chosen field happen to be some of the best places on earth to work. This occurs not as an afterthought, but as a vital, premeditated element of business strategy. It’s a relentless truth that those in the unenviable position of having to compete with the likes of Southwest Airlines, GE, FedEx, Hewlett-Packard, 3M, Wal-Mart, and scores of lesser known organizations we profiled have to face every day.

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