Context-Based Research Group

Context-Based Research Group

  • 100 N Charles St Fl 15
  • Baltimore, Maryland
  • 21201

Description

When anthropologists Robbie and Belinda Blinkoff and marketer Chuck Donofrio established Context in 1999, their goal was simple - to help marketers and product designers do better work through the power of ethnography.Doing better works involves three things: going very deep with customers, discovering where meaning lies in their lives, and using that knowledge to make something happen.The backbone of all Context work lies in ethnography. However, most Context clients don't have the luxury of spending years in the field, as traditional ethnographers do. We've developed a series of rapid information gathering techniques we call upon to make the most of every second we spend with a participant - to go deep, fast.

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