Coracle Group LLC

Description

Our communications programs are based on favorably presenting your company in a polished way. We help you focus on the truly newsworthy aspects of your business. We identify and educate target audiences with substantive information—not empty “spin.” That’s why we develop long-term relationships with influencers and deliver better results for you.

"We recently rebranded and repositioned our company to be more in line with our new product offerings and our focus on new target markets. We selected Coracle Group to help us develop and refine our core messages. The most challenging objective was that we were selling a new type of solution to a new type of market. Crafting the right story, Coracle Group helped to define our new identity. When we were ready to launch our solutions, we not only had a better sense of who we were as a company, but also a way to concisely explain that vision to the rest of the world.

Common sense is key. We have lots of experience in issuing releases worldwide and will be glad to discuss your specific situation and recommend optimum timing.

We assess your competitive landscape and business situation and identify your differentiators. Next we develop a positioning platform including the right strategy, words and graphic design to take your company story public. The design work may include a new corporate identity (logo, color palette, images and associated graphic elements).

How do you create one of these gems? We start with a brainstorming process that explores your company’s strengths in the markets it serves and aspires to serve. Capturing the right words that embellish your company story, we begin a winnowing process to pinpoint the phrasings that work best. Refinement comes next with an eye toward expressing just the right personality and tone. A clever play on words (see the tagline above for Plantronics, a headset manufacturer) can make the phrasing more memorable.

Products & services

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