Coretrait

Coretrait

  • 15711 Thistlebridge Dr
  • Rockville, Maryland
  • 20853

Description

Established in 2003, Coretrait believes that the one true asset that differentiates and creates competitive advantage is people. Our mission is to provide: - Unparalleled Client Service and Satisfaction. - Superior solutions that help clients identify, attract, retain, and develop the finest people resulting in top performers in every job, throughout the organization. - Assist clients in creating an environment where every employee is valued and challenged to continually improve in order to fulfill their true potential. The right people in the right jobs, are an organization's most valuable asset. Colin Pitcairn founded Coretrait after a 22 year career selling information technology solutions to Fortune 1000 clients and the United States Army. The majority of those years were spent at IBM, where he spent 3 years teaching consultative selling skills at IBM's Marketing Education organization located in Atlanta, GA. It was there that his interest in organizational effectiveness - people, performance, and helping individuals excel was sparked. While skills can be taught and are a critical link in the chain, ultimately a deciding factor in determining an individual's success begins with proper job fit. Similarly, an organization's success hinges on it's ability to identify, attract, and retain top talent. This is one of the last un-tapped areas for competitive advantage - improving an organization's ability to select and keep great talent.

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