Corey, Canapery & Galanis

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Description

Sustaining a high level of customer satisfaction is a key part of BART’s efforts to increase ridership and enhance the quality of life in the Bay Area. Every two years starting in 1996, Corey, Canapary & Galanis has conducted an on-board customer survey to gauge how well BART meets customer needs and expectations. This tracking survey has been used by BART to measure satisfaction and to identify and take action regarding specific systemwide improvements that are important to riders.

As a full service marketing research firm, CC&G has developed and implemented thousands of quantitative projects utilizing telephone, mail, internet, and in-person methodologies. CC&G was a pioneer in the use of focus groups as a qualitative method in marketing research. The techniques and methods we currently use have been honed through years of experience in conducting group discussions on everything from beer consumption to wireless signal technology.

We provide research counsel for a broad spectrum of clients. Transportation, health care, technology, telecommunications, government agencies, and political campaigns are just some of the industries we serve.

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