Counterpoint Software

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Description

raised the level of broadcast software to a new standard by combining industry knowledge, the experience and expertise of past systems, today's powerful software and hardware, and new multimedia and digital content to revolutionize the automation of the broadcasting business. Our initial clients included radio networks and syndicators. In a short time, however, Counterpoint has adapted its products to meet the ever-changing needs of all aspects of the broadcast industry, creating complete traffic systems for satellite radio companies, radio stations, station groups, and professional and college sports networks. Counterpoint systems can be leased separately based on your needs, or cost-effectively bundled together to seamlessly link all aspects of your broadcast business from entering sales proposals to retrieving affiliate affidavits, eliminating duplicate work, securing accuracy, both at the network and affiliate ends, and reducing turnaround time through all aspects of your business. Through our products and our interfaces with other broadcast vendors, we have automated virtually every aspect of the broadcast business and offer your company a great deal of freedom and flexibility customized to your organization's unique sales models and operational procedures.

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