Covalent Marketing

Description

Target is a smart company, working the market created for its value offering to full advantage. It is also a company that believes in data, and looks to be one of the leaders when it comes to big data integration into retail. Mentioned in a blog post by Covalent Marketing’s Amber Sundell, Target’s customer data system is one of the most highly functioning that we are aware of. Automatically collected information creates customer profiles with no commitment from the customers themselves.

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