CraftSystems, Inc.

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into the new economy? In the late 1970's, CraftSystems, Inc. developed a unique questionnaire that specifically measured the drive and motivation that separated "Race Horses" from "Plow Horses," employing state-of-the-art technology to discourage applicants from "faking" the assessment to leave an unrealistically favorable impression. Over the next 20 years, the questionnaire became one of the most widely used personality assessments in the country.Today, over 1,000,000 applicants have taken our employment assessments. Hundreds of home offices in industries including banking, financial services, insurance, hospitality, oil/gas and recruiting presently depend on our personality questionnaire to help them hire "high drive/high empathy" employees for both inside and outside positions. CraftSystems' Research Division has repeatedly found that "Race Horses" have significantly higher sales commissions than "Plow Horses." At the same time, our questionnaires consistently avoid "Adverse Impact" and meet all EEOC Uniform Guidelines for Selection.In today's changing economic climate, companies need to seriously consider hiring a new breed of salesperson. Whether you are hiring for commissioned sales, telemarketing, or retail sales, CraftSystems is the least expensive, most highly validated screening tool available for measuring "Race Horse" drive/motivation and to develop and supervise your sales personnel.

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