Creativity Engineering

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Explaining Improv is little like explaining sailing; the actual experience is much different (and far richer) than the description. Our favorite analogy to describe the transformational experience of Improv is that it closely resembles the experience of jumping off a cliff and learning to design your wings on the way down. Improv began, and continues today, as an organizational technology capable of managing actors on stage and enabling them to produce interesting and entertaining narratives without relying on a script. We have adapted its principles and techniques into an effective form of organizational development that we refer to as Creativity Engineering. Although many individuals are familiar with Improv through the television show, Whose Line is it, Anyway?, few know that this interactive art form has been highly valued (originating in Europe in the mid-1500's) for its ability to empower performers to respond immediately and inventively to each other and their environment. Throughout its history in the arts, Improv has been highly valued for its ability to enable performers to respond immediately and inventively to each other and their environment. In addition to the arts, its principal mechanisms can be found in almost every successful innovative endeavor from organizational development to scientific discovery. All Improv activities are literally saturated with the spirit of spontaneity that is so essential for any act of creation...

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