Crossing Music

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Description

The Crossing's humble beginnings go all the way back to the Summer of 1994 when the decision was made to start a mail-order business specializing in used Christian CDs. The concept of buying second-hand CDs was still very novel at the time, and used CD stores were beginning to pop up in every major city across the country. The idea of not having to pay full retail price for a CD at a mall store with an incredibly limited selection was very appealing to most music lovers. Then came the problem of CDs in the Christian market that had only been published a few years earlier and were already becoming very difficult to find. With the Christian music industry, just like the secular music industry, it was a matter of economics. If a band's CDs were not selling enough units, the label would quickly put the title "Out of Print" and delete it from their catalog shortly thereafter. So, in light of offering an alternative to the high prices of new CDs and trying to locate as many hard-to-find Christian titles as possible, the idea for The Crossing was born. In 1995 we printed and distributed of our first tiny catalog, listing about 100 CDs and a bunch of Christian vinyl records that were in stock at the time. Each successive catalog that was mailed out to our small but growing customer list was a little larger and a little better. Advertising in Heaven's Metal and CCM magazine, passing out flyers at Christian music festivals, and good old-fashioned word-of-mouth helped spread the news...

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