CyberEdge Group

CyberEdge Group

  • 1997 Annapolis Exchange Parkway Suite 300
  • Annapolis, Maryland
  • 21401
  • Phone: 800.327.8711
  • Fax: 443.458.7225
  • Website

Description

Although satisfaction is definitely a contributor to loyalty, it is not a perfect indicator. A user of your products may be satisfied, but a change in CIO may cause your customer to look elsewhere. Or the inverse may be true, whereas a user is unhappy with your products, but is stuck using them because her employer is locked into a multi-year maintenance agreement.

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