D'Arcy & Partners

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D&P is a brand consultancy. We provide long-term big picture thinking, while offering strategy, branding, creative direction and corporate infrastructure solutions to help clients increase their bottom line and build brand equity. As brand consultants we are unique. We have solid experience in all areas of brand development. We have the skill and experience to find the right voice for your product or company, giving clients the results that propel their brand to become a category leader. We bring solid strategy and brand development experience from 25 + years in the premium goods industry developing, directing and managing leading brands that have included Giorgio Armani, Valentino, Calvin Klein to The Gold Council, The Catalonia Government, Moet Chandon, Wolffer Wine, Sue Devit Beauty, Soho House and The St. Regis Hotels.

Strategist. Visionary. Entrepreneur. Shelagh D'Arcy-Hinds has a career that spans all areas of marketing and brand building. She has directed, produced and managed creative in all areas of brand imaging, advertising and marketing. Her career began in retail Creative Services for Giorgio Armani. After Armani, she worked in house as Director of Creative and Retail Services for Valentino and then Calvin Klein. As such, she developed the core brand architecture and licensing (fragrance, CK underwear and sport collection)—that remain the brand blueprint today. Shelagh is credited as a primary driver in the original brand development team that positioned the brands for international growth through branding, advertising, retail development and events. After Calvin Klein, Shelagh worked with Ogilvy & Mather, JWT, Landor and McCann as an Executive Creative Director. Projects included: Barcelona Design Center; The Ritz Carlton Hotel Group; Neiman Marcus; Bergdorf Goodman and Hearst Publications. In 2005, she opened D'Arcy&Partners.

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