DBZ Guitars, LLC.

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If you tried to write a more unlikely script for a reality show based around starting a new business venture in the music industry in the year 2009 you would be hard-pressed to come up with the turn of events that have unfolded for one Chicago area native, Dean B. Zelinsky , along with his partner Jeff Diamant, and Terry Martin of Houston Texas. The partners joining Dean in his latest venture are themselves veterans in the music industry based on running the Diamond Amplifier Company . The chance meeting of Dean B. Zelinsky and Jeff Diamant was based on Dean stopping in on boutique (high-end) dealer one day, and was listening to guitars being demonstrated on a Diamond Amplifier, and the sound was so amazing that Dean inquired about the amps, and where the company was based. About the time Dean decided it was time to start a new company to be able to have 100% creative freedom and control over his famous designs, Diamant and Martin were looking to partner with a synergistic company in order to gain distribution while building their brand, featuring amplifiers ranging from vintage classic combo amps & cabinets, to the top metal all tube power-house heads and classic cabinets that cater to a gamut of players as does the market for the guitars Dean wanted for his new Guitar company. Sounds like all the right pieces of the perfect marriage; i.e., a legendary guitar designer/builder, with the premier boutique amplifier manufacturer joining forces to “combine & conquer. However, the US economy in 2009 is less than conducive to success for new business…Add to that, the fact that most businesses who selling musical instruments are servicing large debt themselves, dealing with a declining customer base, competing with big box stores encroaching on their turf, dealers who in some cases are facing not being able to keep up with their bills, and laying off employees for the first time ever. This is the backdrop to the new business plan put into action by messieurs Zelinsky, Diamant and Martin unfurled their launch of DBZ Guitars in early 2009. What happened…The result was and remains a resounding success with sales matching their year-1 projections almost to the penny! To fully appreciate how incredible this accomplishment has been you have to understand a few points of reference. One, Dean B. Zelinsky had founded Dean Guitars in the late 1970’s beating almost all odds by creating a line of guitars that for a 20-year-old to take on the biggest manufacturers in the world and rise above the clutter to become a household name (in any house where there was a guitar). Two, he did this by himself, essentially teaching himself all aspects of the manufacturing process, accounting, sales, inventory management…everything about growing a guitar business was done under this young entrepreneur’s watchful eye. If you have ever seen the back pages of Guitar Player Magazine, Premier Guitar, Guitar World, Guitar Edge, Total Guitars, Music Trade, Musical Merchandise Review, Music Connection Magazine, etc., you will notice that the world is full of people that want to market their guitar designs.

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