D K Shifflet & Assoc

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Who We Are Founded in 1982 D.K. Shifflet & Associates Ltd. (DKSA) is the leading U.S. travel research firm. We are headquartered in McLean, VA and employ a staff of over 20 research professionals. We provide travel and tourism executives with the most complete and accurate travel data on U.S. residents and their travel worldwide. Our information is used daily by leading travel organizations and their strategic planning groups.

James joined DKSA in 2007 with over 15 years of survey research experience conducting surveys for clients in the commercial and non-profit sectors. His expertise is in the operational and methodological aspects of custom data collection. He is versed in several data collection methods including telephone, mail, in-person, Internet, PAPI, CAPI, and CATI. James also has experience in creating discussion guidelines and moderating and reporting on focus groups. Prior to joining DKSA, James held positions at FGI Research/Yankelovich, the RAND Corporation, and The Washington Post.

DKSA has been dedicated to providing the highest quality traveler research since 1982. Specializing in both syndicated and custom market research exclusively for the travel and tourism industry, we provide the industry's most complete travel data on U.S. residents and their travel worldwide.

Cheryl has worked in market research for over 20 years, currently as Vice President of Account Services at DKSA where she is member of the senior management team and leads the research accounts group. Her expertise is in syndicated and custom qualitative and quantitative market research methods as well as consulting with clients on all aspects of research and analysis. Before coming to DKSA she was Vice President of Research at PERQ/HCI, a Nielsen company specializing in syndicated and custom media research in the health care industry.

Susan has worked in market research for over 20 years. She began at DKSA in February of 1990 and previously worked at The Wirthlin Group (now part of Harris Interactive). Susan is responsible for producing all cross tabulation tables needed by the Research Department using Quantum software on a UNIX format. Susan has her B.S. in Business Administration from George Mason University.

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