Dac Marketing

Description

Travel Most people who wear caps wear them year round, at home and when travelling. So, your company might be local or regional, but your ad can go national or international. Fersten caps are great billboards for any company, bacause of the amount of space available for copy and logos. Consider putting a URL for your customer on the back or side of the cap, or for distributors, put your custom label in it, so that people who are attracted to the cap can call you and order some!

Case history: Tired of being ignored by busy purchasing and marketing people at a large auto manufacturer, a local distributor came up with a creative way to get invited in any time she wanted. Using the Jelly Bean Dispenser , she put one at the receptionists' desk, one in the general area in purchasing, and one in marketing. She shows up to "just fill the jelly bean dispensers", and gets waved through by the receptionist. Once in purchasing and marketing, she usually winds up spending half a day working with the people that formerly wouldn't return her calls.

Always popular, business accessories show your company image, both in the logo and in the items you choose to carry your logo. If clothes make the man, business accessories make the company image. Lorente has a nice collection of business accessories. Most are designed to sit on a desk, some of the most valuable real estate around. If a potential buyer or decision influencer sits at the desk for 6 - 8 hours a day, you want your company name front and center.

D. Alan Christopher, MAS DAC Marketing 11307 Blackmoor Dr. Austin, TX 78759 512-219-9297 twitter.com/dacaustin facebook: dacmarketing dacaustin@aol.com Welcome to the DAC Marketing home page. This page is designed for distributors of promotional products, but end users may find the ideas useful. Our company serves as a manufacturer's rep firm for suppliers, and I will refer any end users or buyers of promotional products to a local promotional products distributor, if they don't already have one.

Safety Programs Interesting concepts, safety programs. Every company out there is a candidate for one, but how do you sell them? The easiest way is to talk about Return On Investment, or ROI. ROI is the amount of money you get back after you spend money, or lose it due to insurance premiums, hospital and medical costs, and lost productivity time. If you can get your customer to open up numbers to you, you can start putting a program together. In addition to the ROI, programs are designed to change behaviors, i.e. getting them to work safer. This is the long term payoff to your customer.

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