David Shepard Assc Inc

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Founded in 1976, David Shepard Associates has provided outstanding, independent, cutting-edge service for over 30 years In the early years, our practice focused on bringing the relatively new technologies of predictive statistical models and experimental design to the direct marketing industry. Around that time, DSA formed a long term partnership with the Direct Marketing Association to deliver professional education seminars. In 1988 DSA grew into the marketing information system area through a partnership with MegaPlex Software.

Since 1976, David Shepard Associates (DSA) has helped hundreds of clients resolve issues with direct marketing programs, advanced analytics and marketing database systems. DSA's team of seasoned professionals, each with over 15 years of direct marketing experience has the knowledge and experience to provide significant leverage. Read more...

Today, David Shepard Associates has a significant team of seasoned professionals, averaging 20 years of direct marketing experience. We continue to provide a wide range of services to Fortune 500 companies as well as smaller niche players.

Managing analyses in complex proceedings is an important aspect of the services we offer. We have experience organizing research efforts and coordinating data analysis. Our specialized database and analysis capabilities provide our clients with a distinct advantage. We are able to collect and analyze relevant data quickly using our state-of-the-art data management skills. We also can use proprietary software to build, manage, and analyze large data sets.

The Direct Marketing Association ( www.the-dma.org ) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

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