Decision Analyst, Inc.

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Description

The company name reflects the corporate philosophy. Decision Analyst is a decision-oriented, analytical marketing research company that believes the analysis of research data must lead to marketing decisions and to marketing actions.We are committed to innovative thinking and innovative solutions as we strive to help our clients create winning marketing strategies. Innovations in product design, product quality, packaging, distribution systems, promotion, advertising, positioning, and pricing are at the heart of winning strategies. We believe in the synergistic blending of qualitative and quantitative methods to help achieve innovative marketing solutions.Decision Analyst obtained its corporate charter from the State of Texas in late summer of 1978. The firm was founded by Jerry W. Thomas and officially opened for business in September 1978 with one full-time employee. Data Preparation and Data Tabulation Departments were added in April 1981. Software development began in September 1982. The Data Collection Department began in November 1982.

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