Decision Insight, Inc.

Description

Maximize Sales with Effective Aisle Arrangements The shopper's ultimate decision to select your product is made at the store. Effective aisle arrangement can help maximize the shelf presence of your brand and ensure your products are easy to find. The right arrangement helps the shopper navigate the shelf and can persuade the shopper to put your product in their basket.

Decision Insight uses state-of-the art Advanced Analytics such as Shapley Value and TURF to determine your optimal line configuration. We use Shapley Value analytics to identify the best product line-up in the context of the entire category, not just your own line. We have created an advanced application of TURF that takes into account more factors than just reach and frequency to provide you a more robust solution.

Decision Insight was the first to offer online virtual shopping. Now, with over 10 years of experience solving client challenges in an ever-changing shopper environment, Decision Insight has validation that it works! In category after category, we have correlated to brand share at .90 or better.

Decision Insight’s consultants and Advance Analytics experts will work closely with you to create a design to address your business issues. We will help you identify the appropriate variables for your product and category, and work within the constraints you provide.

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