Decision Making Research

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Dr. Mary Beth Merrin founded DMR in 1995 after serving as Vice President of Research for Marriott Hotels and Resorts in marketing, customer satisfaction, human capital, food and beverage, operations, new product development, pricing and the globalization of the Marriott brand. Dr. Merrin worked closely with the operations teams in each of these areas to implement new strategies and secure the identity of the Marriott brand. She is widely known for her ability to provide substantial revenue increases for clients. She is a sought-after speaker and business communicator. Professional awards in client service, expertise and ethics play a prominent role in her career. Decision Making Research is an award-winning marketing research and brand-building firm. With DMR you can: -Replace questions with answers. -Have the satisfaction of achieving measurable results. DMR moves US and global organizations ahead of competitors with research for revenue growth and return on investments. The DMR advantage comes from three areas: -Operations: We translate “the difference” into what you do – the tangibles you deliver. -Human Capital: We make the difference come alive and motivate employees to sustain your brand.

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