Delizia Brand Olive Oil Company

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Description

Our goal is to make accessible to the serious consumer of olive oil the finest and broadest selection in the world at prices that are both reasonable and affordable. Veronica Foods Company was founded in New York City in 1924 by Salvatore Esposito. Delizia olive oil was registered in the United States that same year. The Delizia brand was transferred from Naples, Italy by company founder and immigrant, Salvatore Esposito. The Esposito family, which had grown to include four sons and two daughters, moved west to Oakland, California in the late thirties with hopes of building the first olive oil mill in the United States. Those hopes and plans were put on indefinite hold when three of the four Esposito sons joined the military at the beginning of WWII. The company became a spot market trader and packer of seed oils and other commodities with an emphasis on California canned tomatoes and fruits. The thrust of the business remained the same under the capable hands of the eldest son Anthony Esposito. The olive oil portion of the business continued to exist as a remnant of an honored tradition. In 1988 it accounted for less than six-tenths of one percent of the company business. The company remained a small spot market trading company as the next generation began to assume control. Sometime in the late 80's the company began to take interest in olive oil as a viable business and not just as a subject of family pride and history...

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