Design Resource Center

Description

Coming from a long line of entrepreneurs and armed with a degree in Journalism from NIU, Cristy joined DRC in 1995 (as a child). She has seen the company grow from fledgling start- up to design leader, and her tenacity and conscientiousness have played a vital role in that success. In her role as SVP Client & Business Development, she constantly challenges DRC and clients alike, ensures that client relationships flourish, and leads the team in providing exceptional service, smart thinking and great strategic design solutions.

Great design is all about connecting with consumers and understanding their motivations. Brand'ntel is our proprietary research approach that connects us with consumers in real time, enabling us to start the design process on a foundation of relevant insights. This is so important to us that we invest in insight gathering research for ourselves as well as providing it as a service to our clients.

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