Design Within Reach, Inc.

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Design Within Reach provides easy access to well-designed furnishings traditionally found only in designer showrooms. We are a one-stop resource for some of the most exciting furniture designers internationally. Founder Rob Forbes, a professional designer himself, sums it up this way: "The desire to deliver great products to a broader group of people and to elevate the interest in legitimate design has been here since the Bauhaus. Our goal is simply to accelerate the way that design gets to the public and to take advantage of the most current technology in this process. In Europe, furniture design is taken more seriously and the public has greater access to well-designed products. We expect to emulate that."Modern design is a twentieth century movement the mission of which is to utilize current technologies and production methods to create more useful products for a broad audience. Early examples of the modern style date back to the 1920s. We believe that the philosophy of modern design may be summarized as "form follows function." Characteristics of modern design furnishings are simplicity, originality, intelligent use of materials, quality and longevity and the avoidance of superfluous ornamentation or period styling.We offer products in numerous categories, including chairs and tables, workspace and outdoor furniture, lighting, floor coverings, beds and related accessories, bathroom fixtures, fans and other home and office accessories. Our products include classic designs by Ray and Charles Eames, Mies van der Rohe, Alvar Aalto, George Nelson, Marcel Breuer and many others. Also featured are designs by young designers including Phillipe Starck, Ron Arad, Jorge Pensi, Enrico Franzolini, Rodolfo Dordoni and many new designers such as West Coast based Michael Goldin. "We market products from designers to design savvy clients and we honor the values of the design community," says Forbes.

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