DesignworksUSA

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What will your product landscape look like in 3-5 years? How will your product prosper best in that landscape? Because of our wide range of long-term clients, from mass transit to consumer electronics, from medical to motorsports, we are immersed in diverse future design landscapes. Importantly, our deep involvement in car design, which dwells in an understanding of the market up to five years out, enriches our future thinking. We visualize detailed future design contexts. We map relevant technical opportunities.

The Art of Design Landscape. When we design a product, we design it within its context – its design landscape. We specialize in five distinct design landscapes: Infotainment, Life + Leisure, Objects + Space, Industry + Travel, and Cars + Motorcycles. Our success grows both from exceptional, long-term immersion in specific design landscapes as well as the cross-fertilization among our designers as they master multiple design landscapes, as individuals, and as teams. Breakthrough design requires fusion of different insights, open mindedness and aesthetic conviction.

We explore all design possibilities in the frictionless landscape of mobile communications, convergence technologies, and entertainment. Simply put, we develop designs and features for sending, receiving, and enjoying information in all its forms. Through our long-term relationships with leading industry creatives, from Intel to MIT, our teams of experts know where technology is headed. This uniquely enables our designers to optimally support the successful evolution of a product by expertly balancing new features, usability, and market needs.

Design Challenge: The world’s leading manufacturer of fully automatic coffee making machines for home use, Saeco, partnered with DesignworksUSA to revise the look of its entire product portfolio.

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