Diageo Beverges

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Diageo believes it leads the industry in marketing, combining expertise and creative alliances to engage consumers through traditional and digital media channels. This expertise and collaboration, combined with the benefits of global scale and consumer insights, delivers world class marketing campaigns focusing on the range of price points from luxury to more affordable brands; on new consumer groups, such as the emerging middle class, multicultural and female consumers; and on marketing innovation. Marketing spend is focused on the strategic brands and the new high growth markets.

Diageo Hellas is a subsidiary of Diageo plc and a leading alcohol drinks company in Greece. Its history dates back to 1992. Since 2002, under the name Diageo Hellas, which was adopted after a series of corporate restructuring processes we have been meeting consumer needs through our wide brand portfolio and systematic investment in innovation. We aspire to create today some of the brands that will stand out for their heritage in the future.

Sustainable agriculture and local sourcing : working with suppliers to ensure that our raw materials are produced sustainably, and, where possible, seeking suppliers local to our operations who can meet our procurement needs.

The App has been designed to provide a mobile solution for investors and media to access financial and corporate information about Diageo. The App will largely mirror Diageo.com site in terms of content, although it will be presented differently.

Johnnie Walker has a long and rich history of travel – moving beyond a small corner shop in 1820, to reach the four corners of the world. Inspired by this heritage, we launched the Johnnie Walker Explorers’ Club Collection exclusive to travel retail. The Johnnie Walker Explorers’ Club has transformed the travel retail experience, with large spaces dedicated to displaying the brand in key airports, bringing to life the romance of the journey. It is on track to be the biggest ever spirits brand launch in travel retail by sales.

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