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It’s easy to think of magazine circulation as a stagnant number of subscribers and newsstand buyers. It’s also easy to think of a magazine as just a print publication in the traditional media sense. The fact of the matter is that magazines have become brands consisting of a range of media including traditional as well as online, digital and social. There’s a constant churn of audience that’s important to your marketing efforts. Our goal is to put your products in front of an eager group of enthusiasts precisely at a time when they’re most focused on their photography interests. SUBSCRIPTIONS: Every month of every year, this group of readers is refreshed. Subscriptions expire and need to be renewed. Readers who continue to be engaged in photography continue their subscriptions. Those whose interests have waned, drop off and this natural attrition is replaced by fresh readers who are newly engaged or energized readers returning from a hiatus. In short, a magazine’s circulation represents a distillation of enthusiasts and potential photo customers many times the size of the final ABC Audited average circulation.

Golftipsmag.com/Video is replete with dozens of new golf instruction videos to bring the total count to 225. New videos are added every week. Virtually every instructional need is covered, plus equipment previews and reviews, all geared to help golfers of any skill play their best. We take key elements from short lessons as well as full-length features from Golf Tips Magazine and present them in hi-def video format. Many of our top Golf Tips instructors who are regularly featured in the pages of Golf Tips Magazine can be found on Golftipsmag.com/Video , as well as key club designers and innovators, each of whom help golfers not only swing better and shoot lower scores, but also make careful decisions come time to buy new golf equipment and training devices. Topics on Golftipsmag.com/Video cover virtually every aspect of playing the game from driving to putting, and our golf product coverage includes not only club previews, but in-depth looks at the inner workings of several of the top equipment and component manufacturers, as well. The Golf Tips Video On Demand online player is served by Brightcove, and delivers pre-roll advertisements.

It’s obvious that a great deal of change has affected both the photo industry and media. As photo manufacturers have seen their camera sales under pressure from smartphones, there has been a trend to divert advertising dollars from dedicated photo magazines. This is no secret. But to anyone who might think that the new trends in photography and media have diminished the importance of specialized media to champion the dissemination of accurate information, we’d offer only the most recent example of reliance on large-scale media to do the right thing. The New York Times’ David Pogue wrote a recent installment of his “State of the Art” column centered on the subject of a new Nokia Lumia 1020 phone product with a definite emphasis on its “41-megapixel” photo-taking abilities, perhaps setting a new standard. He goes on to write, “The megapixel count really means very little. There have been 2-megapixel cameras that took wonderful photos, and 20-megapixel cameras that took terrible ones.

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